Focus of SWFL is a magazine that enables everyone to use all aspects of technology to engage in regional events and share information. Synced to our tagline “it’s about you”, Focus of SWFL is a one-of-a-kind magazine to really leverage its resources to showcase a wide range of Southwest Florida’s best resource… Its people!

Southwest Florida is known for its internationally fabulous diverse culture.  Focus of SWFL is exceptionally poised to bring Southwest Florida to the world. Written by people from all walks of life; the intention is to help readers achieve real information and advice from services to events within the regional area. The magazine and its websites will help you to better savor and appreciate Southwest Florida’s flavor, food, fashion, opportunities and challenges.