NEW APPROACH TO PLASTIC SURGERY
Board Certified Female Palm Beach Plastic Surgeon Dana M. Goldberg M.D. is taking a new approach to patient experience in her new plastic surgery office.
In a time when insurance companies and a sluggish economy are forcing many South Florida plastic surgeons to slash overhead or find new sources of income, Dr. Goldberg and her team have achieved extraordinary growth by measuring patient satisfaction as a leading factor in their bottom line.
“I remember hearing about Nordstrom allowing a customer to return tires for a refund even though the chain has never sold tires,” said Dr. Goldberg. The idea that “the patient is always right even if they are not,” has become the cornerstone of what Dr. Goldberg calls the “ultimate plastic surgery patient experience.”
Dr. Goldberg believes that technology has been a key driving force in making her business model work. She has worked hard to create a very content rich experience for patients by employing YouTube, Facebook, and numerous other social media platforms. “We have well over 5,000 monthly visitors to our website, and patients see that we are different right away when they see the amount of ‘sales free’ information available,” said Dr. Goldberg.
Technology perhaps plays an even bigger role inside Dr. Dana M. Goldberg’s new office. Google TV has been installed in every exam room, allowing patients to have full access to the Internet, the ability to view and print medical records, or watch Netflix during a procedure. From having a totally paperless office to an ultra relaxing jellyfish aquarium, every measure has been taken to allow the staff’s focus to be on having happy, well-informed patients.
“We have found that serving Starbucks, having enough staff to offer unmatched personal service, and constantly investing in technology has increased our bottom line in more ways than one,” said Dr. Goldberg. Dr. Dana feels that being connected with patients and engaging them in their patient experience is critical for the medical practice of tomorrow, and every person on her staff is enabled to do whatever it takes to make a satisfied patient at all costs.
Dr. Dana Goldberg is proud to be considered one of the top plastic surgeons in Palm Beach for breast augmentation, breast reconstruction, and facelift surgery. Her office is located just north of Palm Beach Gardens in Greenwich at Abacoa.