Authentic South American products at Macys
Macy’s announced details on the launch of “O Mercado, the Marketat Macy’s” – a curated shop of Brazilian products and the next installationof the retailer’s “Brasil: A Magical Journey” campaign, which will officiallykick off on May 16. Featuring exclusive, limited-edition items, both inspiredby and made in Brazil, the store-within-a-store marketplace will recreatethe fun and festive atmosphere of the captivating country. Debuting onApril 22 in approximately 300 Macy’s stores and on macys.com, “O Mercado,the Market at Macy’s” will bring authentic Brazilian product to Macy’scustomers, with 10 percent of the sale price of every product sold within“O Mercado, the Market at Macy’s,” both in-store and online, benefittingThe Nature Conservancy and its efforts to protect the Brazilian Amazonrainforest.
“Brazil’s burgeoning international appealand enchanting culture inspired us to create a unique shopping environmentthat will bring even more newness, color and excitement to our stores,”said Martine Reardon, Macy’s chief marketing officer. “From stylish appareland accessories, hot beauty finds and chic home goods, ‘O Mercado, theMarket at Macy’s‘ will excite our customers’ sense of discovery by providingan unexpected assortment of Brazilian products, most of which can’t bepurchased outside of Brazil.”
In addition to “O Mercado,” Macy’s haspartnered with renowned Brazilian designers, as well as Macy’s own designers,to create unique merchandise offerings that will begin appearing in selectstores and online beginning in May. Products include limited-edition women’sand men’s apparel, home and accessory pieces emblematic of the designers’signature styles, made in or inspired by Brazilian color, prints and silhouettes.Designer collaborations will includea “Francisco Costa for Calvin Klein” dress capsule exclusively designedby Mr. Costa, the Women’s Creative Director of Calvin Klein Collection;“FALCHI by Falchi” featuring handbags, shoes, fashion jewelry and scarvesby Carlos Falchi; footwear, handbags, fashion jewelry and apparel by SeuJorge and Rachel Roy for Rachel Rachel Roy, Neon, Cecilia Prado, “Hermanny”by Paula Hermanny, and Brazilian swim manufacturers, Sauipe, Despi andANK. Additionally, the existing Calvin Klein line will offer a range ofBrazil-themed men’s and women’s apparel items designed by Kevin Carrigan,the brands’ Creative Director, as well as a selection of underwear, shoesand accessories.
“O Mercado, the Market at Macy’s”will feature a variety of merchandise categories, including fashion, home,beauty and accessories that have been selected to create an inviting mainfloor environment in approximately 300 Macy’s stores. With prices startingat $5, these curated shops will carry approximately 100 exclusive items,giving customers the opportunity to experience a broad array of the distinctivespirit of Brazilian culture. Additionally, through a partnership with TheNature Conservancy (nature.org), one of the world’s leading global conservationorganizations, Macy’s will also help raise funds to protect the BrazilianAmazon rainforest. For more than 60 years, The Nature Conservancy has workedto conserve the lands and waters on which all life depends, and since 2001,has worked in the Amazon rainforest to protect important, fragile habitatswhile ensuring sustainable livelihoods of local people. With this partnership,Macy’s goal is to generate awareness of the topic and raise funds by donating10 percent of the sale price of every product sold within “O Mercado,the Market at Macy’s” from April 22 through July 15 to The Nature Conservancy.
“O Mercado, the Market at Macy’s” willinclude product from:
Art da Terra – Through the use ofindigenous fiber materials like buri and organic golden grass (capim dourado),found only in Brazil, Art da Terra creates handcrafted costume and fashionjewelry and handbags. The technique of intertwining golden grass, naturalfibers and textiles into intricate designs by hand adds distinctive characterto Art da Terra’s creations.
Brazilets – Wish ribbon braceletsare a 200-year-old tradition from mystical Bahia, Brazil. Worn throughoutLatin America, they have spiritual significance for all who wear them.Wrap your Brazilets bracelet around your wrist and tie three knots, makinga wish with each knot. When the ribbons naturally break down and fall off,it is believed that your three wishes will come true.
Ecoarts – An arts and crafts initiativethat brings together governmental and non-governmental organizations inBrazil to promote the richness and complexity of Brazilian culture throughinnovative decorative arts, gifts and artworks, all Ecoarts offerings sharethe philosophy of recycle, reuse or reduce, the key pillars of sustainability.
Garoto – Garoto has grown to becomeone of the largest chocolate manufacturers in the southern hemisphere offeringmore than 100 different premium quality products, including various luscious,wrapped chocolate candies, chocolate bonbons, chocolate bars, ice creamtreats, hard candies and chocolate powders.
Isabela Capeto – Known as one ofthe most talented designers of Brazil’s new generation, Isabela Capeto’screations are timeless and full of personality. Each item is a work ofart; handmade, often recycled, dyed or plisse, with embellishments of vintagefabric trims.
Lanno – The handmade jewelry of theLanno brand is seen and produced as true works of art. The design of everypiece infuses rhythm and color, bringing lightness and volume through theuse of natural raw materials.
Marcelo Rosenbaum – The well-knownarchitect and designer from São Paulo creates whimsical and graphic tabletopobjects that tell stories by referencing personal memories and culturalroots that boost self-esteem.
Maria Oiticica – From Brazilian rawmaterials to handcrafted jewelry, Maria Oiticica’s pieces are made ofnatural components, such as seeds and pods gathered from the floor of theAmazon. Her work is defined as “biojewels,” and has direct impact onenvironmental conservation, as local communities rely on the harvest offallen fruit seeds.
Natura Ekos – Innovative and uniquein leading the charge on bio-diversity, social responsibility and sustainableingredients from Brazil, Natura Ekos effectively practices the essenceof sustainability. For that reason, their beauty products are developedwith a commitment to integrate the person’s total self – physically, emotionally,intellectually and spiritually – and persons in all of their contexts– family, work, community and nature.
Parceria Carioca – A mix of Brazilianreal craftwork from Brazilian co-ops, Parceria curates contemporary designscombined to create light and fun pieces expressed in strong colors andexclusive prints. Designer Flavia Torres creates pieces that are handmadeby members of the communities on the outskirts of Rio de Janeiro, wherethe opportunity to work while learning a craft is making a difference.
Phebo – Phebo, Brazil’s first fragranceand luxury perfume house, was born in Belem (in the Amazon region) duringthe early 1930’s. The brand has maintained its trendsetter image overthe years and is cherished by generations of Brazilians, with endorsementsby famous Brazilian fashion designers. Known for its quality, all Pheboproducts are 100 percent vegetable-based, paraben-free, not tested on animalsand produced in the Amazon. The brand´s portfolio includes a largevariety of products, including soaps, moisturizers, perfumes, eau de colognes,diffusers, candles, etc.
Pilão– Pilão is the leader in sales of coffeein Brazil offering a full line of products that provide a choice of flavorand aroma for every moment of life.
Sol de Janeiro – Sol de Janeiro developshighly sensorial sun protection and beauty care products that live up tothe dream of a beautiful Brazilian beach. Sol de Janeiro provides top performance,trustworthy and innovative products that delight, comfort and reflect thebeauty and purity of a natural Brazilian beach experience.